Severn Lamb featured in Blooloop article examining the impact of US trade tariffs
Posted 29th July 2026
Severn Lamb has contributed to a new Blooloop article examining how US trade tariffs are affecting amusement equipment manufacturers and attraction operators.
The article, Not such an easy ride: how trade tariffs impact manufacturers of amusement equipment, brings together perspectives from several leading industry suppliers, including Severn Lamb, ProSlide, Intamin and Technical Park.
Patrick Lamb, Managing Director of Severn Lamb, discusses how tariffs can add cost, complexity and uncertainty to international projects, potentially influencing investment decisions and causing operators to review their purchasing plans more carefully.
“Any trade restriction that increases cost, complexity or uncertainty can influence investment decisions on capital projects,” Patrick explains.
For manufacturers such as Severn Lamb, which delivers highly specialised and bespoke visitor transportation systems, projects often involve long sales cycles. This means changes to tariffs or other trading conditions can have a significant effect on project costs, planning and forecast revenue.
Patrick also highlights that although US operators are showing greater caution when considering overseas purchases, there remains strong demand for specialist products and expertise that may not be available from domestic suppliers.
The article also explores how international manufacturers are responding to the changing trading environment. Rather than establishing its own US manufacturing facility, Severn Lamb is focused on developing relationships with carefully selected American partners whose products complement and broaden its existing portfolio.
This approach can already be seen through Severn Lamb’s Compact Mobility and Utility EV ranges. Manufactured in Anaheim, California, these street-legal, low-speed electric vehicles provide customers with locally manufactured solutions for visitor transportation, accessibility and site operations.
Despite the challenges created by tariffs, the United States remains an important and dynamic market for Severn Lamb. The company will continue to work closely with its customers and partners to provide reliable, high-quality transportation solutions while responding to changing international trading conditions.
