A Legacy of Partnership

Reflecting on this milestone, Patrick Lamb, Managing Director of Severn Lamb, said: 

“IAAPA has been an integral part of Severn Lamb’s journey for 40 years. The connections, insights, and friendships we’ve built through this incredible association have helped shape who we are today. The attractions industry thrives on collaboration, creativity, and shared passion, and IAAPA provides the perfect platform for that.” 

To mark the occasion, IAAPA also offered its recognition of Severn Lamb’s long-standing membership: 

“Severn Lamb’s 40-year membership reflects a deep and enduring commitment to the global attractions community. As one of our most senior EMEA members, they recognised early on the value of international collaboration and have contributed greatly to IAAPA’s success through active committee involvement and leadership. We are grateful for their loyalty and look forward to many more years of partnership.”

In 2025, Severn Lamb shares this milestone with Harbour Park, another longstanding UK member. Both organisations joined IAAPA for different reasons, but each represents the strength and diversity of the UK attractions sector.

Innovation Spotlight at IAAPA Expo Orlando

In addition to celebrating this significant membership anniversary, Severn Lamb enjoyed a successful showing at IAAPA Expo Orlando. Two products in particular received strong interest from operators and developers: the ShuttlePro XL and the Solar Shuttle.

ShuttlePro XL – Heavy Duty and Highly Efficient 

The ShuttlePro XL is engineered for dependable, heavy duty performance in theme parks, resorts, campuses, and other large venues. Key features include: 

• Flexible seating layouts suited to a wide range of operational needs 
• Low operating costs supported by efficient drivetrains 
• Smooth and accessible boarding, ideal for busy attractions 
• Strong and durable construction designed for demanding, year round use 

Its robust design and reliable operation make it a practical solution for destinations looking to enhance guest movement and streamline daily operations.   

Solar Shuttle – Sustainable Passenger Transport 

The Solar Shuttle represents Severn Lamb’s leadership in sustainable transport technology. Key benefits include: 

• Solar assisted electric propulsion for low emission operation 
• Quiet and smooth movement, ideal for natural or eco sensitive settings 
• A modern and distinctive design that enhances visitor experience 
• Lower running costs thanks to renewable energy generation   

This vessel looks to be a popular choice for parks, leisure destinations, and waterfront environments seeking clean and innovative passenger transport solutions. 

Looking Ahead 

As Severn Lamb celebrates 40 years of involvement with IAAPA and continues to pioneer advanced transport systems, the company remains committed to driving innovation and supporting the future of the attractions industry. 

For media enquiries or further information, please contact: sales@severn-lamb.com